I am not wont to all-night binges—no all-night
movie marathons, no erotic orgies or all-night eating food fests. Even in college, I never pulled “all-nighters”
to study or finish a paper. My only stay-up-all night events have been
work-related. My job was to go press-side to make sure that the junk mail or brochure
you as a consumer received in the mail was a beautiful, consistent, and
persuasive piece of advertising. I am sure that many of the pieces I have
worked on through the night have landed in your mailbox.
Sometimes, I worked the “lobster shift”: twelve
hours on and twelve hours off from midnight to noon. I watched huge rolls of
paper hunkered into place or large pallets of paper maneuvered up to hungry
presses that waited to consume the dried muck from which paper is formed. I
listened to the clamorous machines, with the clapping and cranking platens, the
aluminum plates thrumming tiny dots of ink onto rubber rollers that gob-smacked
the color onto the paper substrate. From one tower to the next and the next and
the next, four times, five times, six times, even nine times, until an optical illusion
of image and type was birthed on each successive sheet. Aerosols, ink vapors,
powders wafted through the air, mixed with the sweat of men who manned the
machines and pushed the controls and levers of the heavy machinery that marshalled
the small little dots to their allocated places.
The often-dingy pressrooms were such a contrast
to the airy cathedrals to commerce where I spent most of my time. That’s where ad agency creatives created,
writers wrote, and ad men added up their conquests, both business and personal.
Sometimes we worked through the night to make sure a campaign was completed for
the next morning’s “dog and pony” presentation or when there was just so much
to do that a late night was the only solution. On one such “all-nighter” for a presentation for our important tobacco
client, I came into the office at 9 AM and left at 5 AM the next morning. I didn’t report to work that day. “Where is
she?” the disgruntled president of firm wanted to know. That’s agency-style
appreciation.
There were often emergency press OK’s that would
be caused by client crises or rescheduling at the plants. One morning, the head
of the agency announced, “You have to be in Chicago tonight. The client wants
you there for a press check.”
“I have to pack,” I declared.
“Fine. You live in Queens. Go home. Go to the
airport. It’s in Queens too.”
I landed at
O’Hare around 11 PM and was driven to the plant on the outskirts of the city,
about an hour away. After hours of press delays and various adjustments to the
color and fit, I signed an OK’d sheet at 6 AM. At the hotel, I fell into bed and
attempted to sleep. I had been up all night, but the sun was shining and I was fidgety.
I could have caught an early flight back home.
Then again, I could take advantage of where I was and take a serendipitous
train ride into Chicago, a city which I had never visited. There was a special
Degas Exhibit at the Chicago Museum. This was going to be my reward for my
surprise expedition from New York. At the train station I asked a fellow
passenger if the exhibit was worth attending. “Worth seeing? Yes,” he chuckled,
“but you won’t remember it, considering you’re on no sleep.” Ha! The exhibit was great and I remember it.
It is important to grab the good from these
inconvenient and invasive, sometimes boring and lonely business trips. Most the
presses are in dingy areas of industrial parks, near railroads or trucking
depots. A Philadelphia trip changed from one day into three due to a paper
problem. I was able to visit the Rodin Museum, attend a concert and listen
to the grand piano at the famous
Wannamaker’s (where, incidentally I bought a change of undergarments and a pair
of walking shoes to replace my heels). I found myself on-press, repeatedly, in
the beautiful, mostly French-speaking town of Magog-on-the-Lake, Quebec. Once,
in a snow storm, it was just me and the non-English speaking pressmen. The
foreman from Montreal who spoke English couldn’t get in because the roads were
closed. It is a testament to Mrs. Oliver and my other French teachers, my
sister who spoke to me in French so the children wouldn’t understand us, as
well as ingenuity and cooperation, that we were able to communicate and move on
with production. Even at press “OK’s” in the middle of winter, in a printing
plant in the middle of large barren, frozen cornfields, I discovered a peace
and quietude in being the only person beating a path around the corn rows.
Grab a snooze when you can. Grab an experience where
you can. Now that I am retired, I am always ready for a good nap. I suppose I could pull an “all-nighter” if I
wanted to, but I have no desire to try. I’ve had enough of them.
Marsha H.
12.25.20